The Port of San Diego.
Dept of Customer Design Experience.
Innovation and Intelligence.
Contracted to build the first-ever internal Design and Innovation Lab focused on the customer experience.
Embed people-centered design and critical thinking into civic services throughout the Port of San Diego
Lead with customer-first strategy and design research insights on new development projects
Recognized by the Board of Port Commissioners with the Innovation Award for staff engagement and innovation.
San Diego CA 250 Coin
Base8 Port of San Diego
Shelter Island Development Book
Our Community Port of San Diego
Port of San Diego Tenant Percent Art
Personas Shelter Island
Human Centered Design Team Training Workshops
Broadway Pier JOY
SONY Archive of Design
SONY Retail Design - Target Costco
SONY Photo Direction
SONY.
Creative Director | Global Design Strategy
Design Innovation Leadership
Global leadership role reporting to Tokyo, serving as U.S. voice shaping product direction and retail systems.
Brand Experience Design Dept. Built and led a 23-person team responsible for brand, retail, and customer experience design across all channels and partnerships.
Interpreted U.S. customer insight to define and prototype next-generation product and retail experiences
Oversaw creative execution across 1,200+ touch-points including advertising campaigns, product launches, packaging, photography, retail environments, trade shows, direct marketing, and B2B and consumer sales channels
Replaced segmented, multi-agency-driven execution with a unified in-house studio,
$7M in operational savings in year one
Established brand standards and systems across retail, packaging, global photography, advertising, and sales channels
Designed and led the national revision for retail experience across 350+ Best Buy locations, Costco, Walmart, Target and more.
Partnered directly with Sony’s President, CMO, and Vice President of Global Design to shape brand and creative direction, bringing forward strategic concepts and leading their translation into major consumer and retail experiences.