WHAT WE DO
LOCALiSD is a contract brand strategy and design studio.
We design and produce brand merchandise for hospitality, destination, wellness, retail, and brand environments. Our work connects people, products, and places through meaningful brand experiences.
DESIGN FOR BUSINESS
Kyle@AmdahlDesign.com
619-888-0771
3643 6th Ave
San Diego CA 92103
PEOPLE CENTERED DESIGN
Process.
People first.
Focus on timeless results.
Imagine
CRITICAL THINKING
Design
Activate
OTHERWISE I’D BE DOING SOMETHING ELSE.
START IN BLACK AND WHITE
“Brand design to enrich everyday life.”
Kyle S. Amdahl is Founder and Design Director of Amdahl Design / LOCALiSD, a San Diego-based brand design studio creating identity systems and brand experiences for hospitality, retail, and destination environments.
His career includes leadership roles as Head of Global Design Strategy and Creative Director at Sony Electronics, Creative Director at L’Oréal USA, and leading Customer Experience and Innovation at the Port of San Diego. He also serves on the board of the Uptown Community Planning Group.
Kyle is an adjunct professor at NewSchool of Architecture & Design, teaching environmental brand systems and the business of design.
Design for brands. Style. Rhythm. Systems. Narrative. Culture.
Brand Strategy.
Research
Positioning
Architecture
Persona Development
Audit
Brand Design.
Naming
Logo Design
Visual Design System
Guidelines
Copywriting
Photo Direction
Illustration
Brand Experience.
Print Collateral
Packaging
Private Label Development
Product Development
Brand Environments
Retail Programs
Web & Digital Media Assets
Brand Activation.
Hospitality
Wellness
Museum Shops / Stores
Retail Environments
Destinations
Tourism
City, Neighborhood, Town
Brand Design
Brand Design that leads business forward, influences and makes change. Delivering strategic, impactful creative for our hyper-local globe.
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Brand shapes how a business lives and breathes. It’s the core that drives every choice. Inside and out.
We build brands that show up. They guide service, inspire teams, steer marketing, move with "Identity in System”, and connect through words and visuals. Every touchpoint counts, from the big moments to small detail.
We believe in change that lasts. And choose to protect the world future generations will inherit.
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We create brands that matter.
• Fresh, relevant, and timeless.
• Human, empathetic, and bold.
• Effective, results-driven, and full of energy.
Place Design
Place Design for memories and the people that make them. Bringing vision to iconic city-shaping projects, loved destinations and game-changing place-makers.
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We work locally with a global vision in all areas of place – spanning mixed use, residential, commercial, retail, leisure, culture, tourism, wellbeing, hotels and more.
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Vision
Great places start with big ideas and purpose. We uncover the vision that resonates and spreads.Define and Develop
We give places meaning. We get to know your audience, find insights that matter, and develop authentic stories.Design
We think big with bold ideas to reach the right people and challenge the usual while driving results.Deliver
We work holistically. From brand ID and campaign creation to engaging customer experiences, we design in systems across the end-to-end journey.
Environment Design
We activate physical spaces by translating brand ideas into customer journeys. Our strategic designs positively impact the way people experience the built environment.
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We create brand experiences in the built environment. From signage and wayfinding systems to placemaking, immersive activations.
We collaborate with world-class architects, designers, fabricators and developers across sectors, including civic spaces, mixed-use projects, hospitality and wellness.
Diverse expertise to shape meaningful, memorable spaces.
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We focus on creating the best experiences while meeting the goals of our clients. Early research and collaboration help us work with stakeholders to define clear objectives and a smart approach. Strategy and unique concepts set us apart.
Signage and wayfinding
Our strategic and creative process produces top-tier signage systems that connect seamlessly with the overall design of the environment.Branded environments
We bring brands into physical spaces with ease. From display suites and retail activations to hospitality and commercial - our approach delivers results.Placemaking
We design for a lasting impression. Custom illustrations, digital artworks, and interpretive signage turn spaces into experiences.Environmental graphics
We push boundaries to give purpose and meaning to the built environment. Environmental graphics communicate tell stories, identify places, and evoke real human responses.We provide a full range of design services, including wayfinding strategy, concept design, detailed documentation, guidelines, and support during construction.
PARTIAL LIST
Basile Studio, Ted Gibson, Sony, L'Oréal, Target, Costco, Walmart, Best Buy, Fidelity, Comic Con Museum, Disney, Four Seasons, Marriot, Bellagio, Prince, Wilsons Leather, Lane Bryant, Aveda, Port of San Diego, City of San Diego.
REFLECTIONS
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I really appreciate the foresight and the genuine care you’ve put into this.
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We worked with Mr Kyle Amdahl for many different reasons. He understands reinvention, he understands how to elevate a brand and most important he is great to work with. He is more than a designer he is a futuristic creative partner that helped us rethink the rules and craft something unforgettable.
In beauty, image is everything. Kyle gave us a disruptive editorial identity that feels luxe, modern, and instantly recognizable.
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Honored w/ President’s award and promoted to the Head of the Global Design Strategy for unifying the multi-brand direction into “One-Sony”
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Kyle is a creative thinker with a broad range of experience across brand and design projects. He introduced new thinking into Sony's marketing activities and was instrumental in designing and leading Sony's first retail style guide. Kyle can flex across both brand and conversion driving project. He works with the consumer in mind and leverages best practices to elevate his work.
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Innovation Award:
Executive Leadership Group
Team Experience and Development